OK Go has struck out on its own. The band has left the EMI family of corporations to form their own enterprise, a homemade upstart called Paracadute. In addition to being humanity’s second most fun word to say (”pamplemousse” was taken), Paracadute is really just a way for the boys to continue doing what they’ve always done. Which is whatever they want. Being OK Go just got a little bit easier.
So please join me in welcoming Paracadute into the world. As yet, there’s no building, no logo, no employee manual. Just the band, some paperwork, and a bunch of insane ideas. Plus two dogs in suits. Exciting stuff.
A word on Capitol/EMI: Neither our lawyers nor their lawyers have any hard feelings and, in fact, the split has been remarkably friendly. There are many wonderful people at the company who have worked very hard on our behalf, and we’ve become very close with them over the years. Even if the band hadn’t signed a non-disparagement clause as part of the deal, we would have nothing bad to say. All joking aside, we’re very thankful, and we wish them all the best.
So, pop a cork and blast Of The Blue Colour Of The Sky. Today is a big, exciting, incredible day, the latest lovely moment in a big, exciting, incredible week.
More news soon.